Bibliografia prac prof. zw. dr. hab. Juliana Auleytnera za lata 1971-2018
Instytucja sprawcza:
Główna Biblioteka Pracy i Zabezpieczenia Społecznego
Strategic management
Autor:
Frank T. Rothaermel
Strategic Management, 3e by Frank T. Rothaermel continues to synthesize and integrate theory, empirical research, and practical applications with current, real-world examples. This approach not only offers students a learning experience that uniquely combines rigor and relevance, but it also prepares them for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. Examples profile the products and services of companies that students are familiar with such as Facebook, Google, Starbucks, Apple and Uber. In its characteristic single, strong voice, Strategic Management provides students with the foundation they need to understand how companies gain and sustain competitive advantage, as well as how to become managers capable of making well-reasoned strategic decisions.
Bibliografia Dydaktyki Szkoły Wyższej za Rok ...
Instytucja sprawcza:
Polska - Ministerstwo Nauki Szkolnictwa Wyższego i Techniki - Instytut Polityki Naukowej i Szkolnictwa Wyższego
